SEO, GEO & LLM
September 25, 2026AI Visibility Benchmark 2026: Swiss SMEs Measured
Birdy measured the AI visibility of 112 Swiss SMEs. 73% are absent from the searches ChatGPT consults. Here is what our data actually shows.
Read article
Blog
Marketing insights for SMEs
Practical advice on B2B strategy, digital and tech to accelerate your growth in Switzerland.
Featured
Stratégie
Fractional CMO on the Vaud Riviera: when does an SME need a part-time marketing director?
Hire, agency or Fractional CMO? The guide for SMEs in Vevey, Montreux and the Vaud Riviera, with the Artifloor example.
October 23, 2026Read article
Explore by topic
Seven themes to jump straight into what matters to you.
Refine by category
SEO, GEO & LLM
July 30, 2026Does ChatGPT recommend your business? The 10 minute test
Your prospects now ask AI assistants for recommendations. Here is the exact protocol to test whether your company gets cited, and how to move to the Birdy Visibility Score diagnosis in under a minute.
Read article
Automation
July 16, 20267 AI automations any Swiss SME can deploy in 2026 (without rebuilding its IT stack)
Seven concrete AI workflows, measured in hours and CHF, that you can install in a Swiss SME without replacing Bexio, HubSpot or Gmail. The Birdy method.
Read article
SEO, GEO & LLM
July 2, 2026GEO: how your customers find you (or not) via ChatGPT, Claude, Perplexity and Gemini in 2026
SEO is not dead, it splits in two. Here is how to get cited inside AI-generated answers when your prospects ask ChatGPT instead of Google.
Read article
Strategy
May 28, 2026Marketing for Swiss SMEs Playbook 2026: structure growth without hiring a CMO
50 pages, 8 chapters, 2 Notion templates and an annual editorial calendar. The Birdy method for Swiss SME leaders who want to professionalise their marketing in 2026.
Read article
Sports image management
May 22, 2026Sports image management in Switzerland: turning your record into sponsor revenue (2026)
Talent alone no longer closes sponsorship deals in Switzerland. Here is the 4-pillar method to build your image and negotiate partnerships at their real market value.
Read article
Lead Generation
April 22, 2026B2B lead generation in Zurich · what actually works for SMEs in 2026
From Kreis 1 boardrooms to Altstetten tech offices, here is what truly drives qualified B2B leads for Zurich SMEs in 2026 · without burning your budget.
Read article
Strategy
April 15, 2026Why Swiss SMEs Don't Need a Full-Time CMO
The internal marketing director model doesn't work for SMEs. Here's why the Fractional CMO is the strategic alternative.
Read article
Strategy
April 15, 2026Digital marketing in Zug · positioning your fintech, crypto or holding for global B2B reach
Zug is small, English-speaking and global. Here is how SMEs in Crypto Valley, fintech and international holdings should approach digital marketing in 2026.
Read article