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Your outsourced CMO for sustainable growth
Entrust your marketing strategy to a senior expert, without hiring in-house. Leadership, execution and results · from the first month.
The problem
Your growth deserves better than patchwork marketing
Most Swiss SMEs face the same marketing blockers.
No in-house CMO
Hiring a marketing director costs CHF 150K+/year. Too expensive for a growing SME.
Fragmented strategy
Isolated marketing actions without a global vision or channel coherence.
Lack of time
The CEO manages marketing on top of everything else. Growth stalls due to lack of focus.
Invisible ROI
Marketing budget spent without clear measurement of results or continuous optimization.
What is a Fractional CMO?
A Fractional CMO is a senior marketing director who works part-time in your company. You benefit from high-level expertise without the cost of a full-time position.
At Birdy, your outsourced CMO is not a theoretical consultant · it's an operational sparring partner who integrates with your teams, makes decisions and drives execution.
What Birdy concretely delivers
- Complete audit of your positioning and existing channels
- Structured marketing plan with clear priorities and measurable KPIs
- Management of your internal teams, freelancers and partner agencies
- Operational execution on key levers (SEO, Ads, content, CRM)
- Transparent monthly reporting and optimization recommendations
Our offers
3 levels of engagement based on your needs
From one-time diagnostics to ongoing marketing leadership · choose the intensity that suits you.
Flash Mission
Audit & roadmap
A complete marketing diagnostic in 2 weeks. You leave with a prioritized action plan, quick wins and a 6-month roadmap.
- 360° marketing audit
- Competitive analysis
- Prioritized action plan
- Operational recommendations
Monthly Support
1 to 2 days per month
A strategic sparring partner on a daily basis. Coaching your teams, managing vendors and continuous campaign optimization.
- Monthly strategic sessions
- Vendor management
- Reporting & KPIs
- Continuous email support
Part-Time CMO
3 to 4 days per month
A true marketing director integrated into your team. Strategy, management, execution and daily operational leadership.
- Complete marketing leadership
- Team management
- Operational execution
- Board participation
Average leads generated
To structure your marketing
Renewal rate
SMEs supported in Switzerland
Use cases
When to hire a Fractional CMO?
Product or service launch
Define positioning, structure go-to-market and drive launch campaigns.
Growing scale-up
Move from founder-does-everything to a structured and measurable marketing machine.
Marketing restructuring
Take back control of fragmented marketing and align strategy with business objectives.
Geographic expansion
Adapt your strategy and channels to conquer new markets in Switzerland or internationally.
Position transition or vacancy
Ensure marketing continuity during recruitment of your future marketing director.
Let's discuss your marketing strategy
A first 20-minute exchange to understand your challenges · no commitment.