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Turn leads into customers,
without manual follow-ups.
BIRDY. Automated email sequences, newsletters and tailored nurturing for Swiss SMEs.
Your leads cool down
while you focus on other things.
Most Swiss SMEs leave their email base dormant due to lack of structured sequences and automated nurturing.
Leads never reached again
You capture contacts but no structured follow-up ever happens.
Abandoned newsletter
Irregular sends, generic content, rising unsubscribes.
Dead email base
You accumulate contacts but no revenue comes out of it.
No tracking
You don't know who opens, clicks, buys or when to follow up.
Four pillars to turn your base into revenue
A complete email system built for Swiss SMEs: automated, measurable and FADP/GDPR compliant.
Capture
Forms, lead magnets and smart pop-ups to grow your base.
Nurturing
Automated sequences that educate and qualify leads up to purchase.
Newsletter
Editorial calendar, segmentation and engaging recurring sends.
Reporting
Monthly dashboards: opens, clicks, conversions and attributed revenue.
Everything you need to put your base to work
Strategy, copywriting, design, integration and steering: a complete team for your emails.
Email strategy & segmentation
Audience mapping, personas, journeys and 12-month editorial plan.
Nurturing sequences
Welcome series, lead scoring, re-engagement sequences and post-purchase flows.
Monthly newsletter
Copywriting, design, scheduling and recurring sends on-brand.
Lead magnets & capture
Guides, white papers, mini-courses and forms built to convert.
Technical setup
Brevo, Mailchimp, ActiveCampaign, HubSpot: configuration, DNS, deliverability.
Reporting & optimisation
A/B tests, monthly analysis, recommendations and continuous iteration.
5 steps to activate your email marketing
A proven framework to move from a dormant base to a channel that generates measurable revenue.
Audit
We review your base, tools, content and current results.
Strategy
Segmentation, journeys, editorial calendar and sequence plan.
Build
Sequence creation, template design, technical setup and integrations.
Launch
Production rollout, deliverability tests and automation activation.
Steering
Monthly reporting, continuous optimisation and new flows each quarter.
Audit
We review your base, tools, content and current results.
Strategy
Segmentation, journeys, editorial calendar and sequence plan.
Build
Sequence creation, template design, technical setup and integrations.
Launch
Production rollout, deliverability tests and automation activation.
Steering
Monthly reporting, continuous optimisation and new flows each quarter.
Four profiles, one method
B2B SMEs
Long sales cycle with many leads that stay lukewarm.
- Nurturing sequences per persona
- Lead scoring & sales alerts
- Monthly commercial reporting
E-commerce
You want to activate cart abandonment, post-purchase and dormant customers.
- Key automated flows
- Promotional newsletter
- Behavioural segmentation
SaaS & services
You need onboarding, activation and customer retention.
- Email onboarding
- Churn reduction
- Up-sell & cross-sell
Training & coaching
You sell programmes and want to nurture a qualified audience.
- Lead magnet & funnel
- Sales sequence
- Expertise newsletter
Three frames, one offer built with you
Every engagement is unique, scope, intensity and deliverables are defined after a first discussion.
Setup
To structure your email strategy and launch your first sequences.
- Audit of your base and tools
- Strategy & segmentation
- 1 welcome sequence (5 emails)
- 1 lead magnet
- Full technical setup
- Hands-on training
Growth
Monthly support to turn email into a real revenue channel.
- Everything in Setup
- Turnkey monthly newsletter
- 3 automated sequences per quarter
- A/B tests & continuous optimisation
- Custom monthly reporting
- Monthly strategy meeting
Performance
For ambitious SMEs that want to industrialise email marketing.
- Everything in Growth
- Bi-weekly newsletter
- Lead scoring & CRM integrations
- Advanced funnels & up-sell
- Weekly reporting
- Priority availability
Custom pricing, shared after the first call, no commitment.
Everything you want to know
Have a specific question?
Contact usLet's talk about your email strategy
Tell us about your base and goals, we'll get back to you quickly for a first chat.