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    Marketing insights for SMEs

    Practical advice on B2B strategy, digital and tech to accelerate your growth in Switzerland.

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    Why Most Swiss SMEs Misspend Their Marketing Budget (and How to Fix It)
    Marketing Trends
    April 28, 2025

    Why Most Swiss SMEs Misspend Their Marketing Budget (and How to Fix It)

    After working with over 30 Swiss SMEs, we've identified 3 major errors in marketing budget allocation. Correcting them changes everything.

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    The 3 most common marketing mistakes among Swiss SMEs (and how to fix them)
    Marketing Trends
    March 15, 2025

    The 3 most common marketing mistakes among Swiss SMEs (and how to fix them)

    Vague positioning, underestimated content, lack of measurement: the 3 mistakes hindering the growth of Swiss SMEs in marketing.

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    Which Planning Tool to Choose for Your Swiss SME? A Practical Guide
    Marketing Trends
    January 15, 2025

    Which Planning Tool to Choose for Your Swiss SME? A Practical Guide

    Calendly, DemoDesk, Google Calendar: Which planning tool should you choose? A comprehensive guide for Swiss SMEs with selection criteria and comparison.

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    The 3 Major Digital Marketing Trends for Swiss SMEs in 2024
    Marketing Trends
    December 15, 2024

    The 3 Major Digital Marketing Trends for Swiss SMEs in 2024

    AI, strengthened social media, and sustainable marketing: the 3 trends that will shape digital marketing for SMEs in Switzerland.

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