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A social presence
that converts, not one that decorates.
BIRDY. Strategy, content and publishing on LinkedIn, Instagram, Facebook for Swiss SMEs that want leads, not just likes.
Your social channels rarely
work for your business.
Most Swiss SMEs post without strategy, calendar or measurement, their social presence stays invisible to the prospects that matter.
Ghost pages
Your accounts exist but don't publish anymore, prospects pass you by.
Generic content
Self-promotional posts, dated visuals, no clear positioning.
No B2B strategy
You post on LinkedIn like on Instagram, your targets find nothing.
No measurement
Views, leads generated, qualified followers: nothing tracked or reported.
Four pillars for a social presence that pays off
A complete editorial system built for Swiss B2B SMEs: strategic, consistent and business-driven.
Strategy
Positioning, target audience, editorial line and priority platforms.
Content
Posts, carousels, short videos and visuals on-brand.
Publishing
Editorial calendar, scheduling and monthly community management.
Performance
Monthly reporting: reach, engagement, qualified followers and leads.
Everything you need for a lasting pro presence
A multidisciplinary team covering strategy, creation, publishing and steering of your corporate social channels.
Strategy & editorial line
Audit, positioning, audience, content pillars and 12-month editorial plan.
Content creation
Posts, carousels, infographics, short videos and visuals on-brand.
Calendar & publishing
Scheduling, optimised captions, relevant hashtags and consistent publishing.
Community management
Replies to comments and DMs, engagement with your ecosystem and social nurturing.
Campaigns & activations
Product launches, events, recruitment and coordinated thematic campaigns.
Reporting & optimisation
Monthly dashboards, top format analysis and continuous iteration.
5 steps to structure your social presence
A proven framework to move from a showcase page to a real B2B acquisition and reputation channel.
Audit
We analyse your accounts, competitors, audience and business goals.
Strategy
Editorial line, content pillars, calendar and priority platforms.
Production
Templates, visuals, videos and first on-brand content created.
Publishing
Consistent scheduling, community management and engagement with your target.
Steering
Monthly reporting, optimisation and new formats each quarter.
Audit
We analyse your accounts, competitors, audience and business goals.
Strategy
Editorial line, content pillars, calendar and priority platforms.
Production
Templates, visuals, videos and first on-brand content created.
Publishing
Consistent scheduling, community management and engagement with your target.
Steering
Monthly reporting, optimisation and new formats each quarter.
Four profiles, one standard of editorial rigour
B2B SMEs
You want visibility with decision-makers and to feed your commercial pipeline.
- Corporate LinkedIn + executives
- Thought leadership posts
- Qualified lead generation
Industry & craft
You want to professionalise a digital presence that was inexistent or irregular.
- Consistent visual identity
- Behind-the-scenes & craft
- Recruitment & employer brand
Services & firms
You want to strengthen your expert credibility and attract qualified clients.
- Expertise & client case content
- Structured testimonials
- Local reputation & awareness
Scale-up & SaaS
You want to accelerate brand awareness and support commercial campaigns.
- Coordinated multi-platform
- Product launches
- Active employer brand
Three frames, one offer built with you
Every engagement is unique, scope, intensity and deliverables are defined after a first discussion.
Presence
To structure a consistent pro presence on 1 to 2 priority platforms.
- Strategy & editorial line
- Social visual identity
- 8 posts per month
- Scheduling & publishing
- Light community management
- Quarterly reporting
Growth
Full support to turn social into a measurable acquisition channel.
- Everything in Presence
- 12 to 16 posts per month
- Short videos & carousels
- Monthly community management
- 1 thematic campaign per quarter
- Custom monthly reporting
Performance
For ambitious SMEs that want to industrialise multi-platform presence.
- Everything in Growth
- Coordinated multi-platform
- Long videos & interviews
- Executive LinkedIn coaching
- Dedicated campaigns & activations
- Weekly reporting
Custom pricing, shared after the first call, no commitment.
Everything you want to know
Have a specific question?
Contact usLet's talk about your social presence
Tell us about your current accounts and goals, we'll get back to you quickly for a first chat.