You run an SME in Switzerland. You know marketing should be a growth lever, not a fuzzy cost line. Yet between agencies selling endless audits, consultants speaking in acronyms, and freelancers changing their mind every six months, knowing where to start is hard.
That is exactly why we wrote the Marketing for Swiss SMEs Playbook: 50 pages, 8 chapters, 3 operational bonuses (including 2 Notion templates and an annual editorial calendar), built for leaders who do not have the time or the appetite to play part-time CMO.
Why a playbook rather than yet another course
The Swiss market does not need another generic masterclass filmed in Lisbon. It needs a concrete framework, applicable this week, adapted to local realities: nFADP compliance, multilingual market, long decision cycles, prospects who want substance before they will talk to you.
The Playbook answers three very simple questions:
- What actually works for a Swiss SME in 2026?
- In which order should I activate these levers?
- How do I measure progress without a 47-column dashboard?
No AARRR funnel theory, no viral growth promises. A method tested with SMEs of 5 to 80 people, in B2B services, industry, real estate, healthcare and sports business.
What you get in the 50 pages
Every chapter follows the same logic: diagnostic, method, Swiss examples, action plan.
- Chapter 1, 12-point Diagnostic: a scoring framework to identify in 20 minutes where you are leaving revenue on the table.
- Chapter 2, PPR Positioning: the Promise, Proof, Reason-to-believe canvas we use in the first session with every client.
- Chapter 3, Web architecture: what an SME website must do, and what it must stop doing.
- Chapter 4, Swiss local SEO: Google Business Profile, cantonal pages, geo-targeted content that actually ranks in Zurich, Geneva, Lausanne or Basel.
- Chapter 5, Paid acquisition: Google Ads and LinkedIn Ads without burning 8,000 CHF on pointless tests.
- Chapter 6, Content authority: a realistic publishing cadence for a leader with an already packed calendar.
- Chapter 7, CRM and automation: nFADP compliant, no overengineering, with sequences that convert.
- Chapter 8, Measurement: the 5 KPIs that matter, and the 30 you can safely ignore.
The 3 bonuses others do not include
Most playbooks stop at the PDF. Ours ships with three operational resources:
- Notion template, Express Audit: ask your team 12 questions, get a workable diagnostic in 45 minutes.
- Notion template, 90-day Marketing Plan: the exact structure we use with clients to pace a quarter.
- Annual editorial calendar: 52 weeks of themes, mapped to the Swiss business calendar (trade fairs, quiet periods, year-end budget cycles).
Who it is for, and who it is not for
The Playbook is built for leaders of Swiss SMEs in the 1 to 15 million CHF revenue range, who want to professionalise their marketing without hiring a full-time CMO.
It is not for you if you are looking for a miracle recipe to quadruple traffic in 30 days. That promise does not exist, and we refuse to sell it.
Price, format, guarantee
199 CHF, secure payment, instant PDF download and access to the Notion templates. 14-day guarantee: if the content is not useful to you, we refund, no questions asked.
That is the equivalent of half a day of consulting, except you keep the method for life and can share it across your team.
Ready to structure your marketing like a leader who knows where they are going?
Get the Marketing for Swiss SMEs Playbook
And if you want to test our approach first, take the free digital audit: 6 questions, a score, concrete recommendations, in under 5 minutes.
