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Professional web presence
A fast, mobile-first website that converts. Not a brochure, a measured sales tool.
See website creationB2B Marketing Agency · Switzerland
Strategy
Digital
Tech
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SME digitalization guideDigitalize your SME
Digitalize your SME
without losing 6 months or 50'000 CHF
A pillar approach, tools chosen with you, ROI measured in CHF. A Swiss team supporting you from diagnosis to execution.
Pragmatic approach, no vendor lock-in, measured in results
The reality
Why so many digitalization projects fail
Swiss SMEs invest, but results stay blurry. Three pitfalls keep coming back.
Scattered tools
Website, CRM, emailing, ads, accounting. Each tool lives on its own, no one sees the full picture.
No clear strategy
Stacking solutions without a roadmap. Result: duplication, tech debt, lost teams.
Invisible ROI
Without measurement, no way to know what works. The digital budget becomes a cost, not an investment.
The 5 pillars
SME digitalization in 5 concrete pillars
Each pillar answers a precise business need. You don't have to do everything, you just need to know where to start.
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Sustainable visibility (SEO + Ads)
Local SEO, Google Ads, Meta Ads. Qualified traffic on real buying intent.
See SEO and ads03
Process automation
Lead qualification, reporting, email sequences, chatbot. Humans keep strategy, machines take repetition.
See automation04
Custom business apps
Client portal, agent space, internal dashboard. When standard tools no longer fit, we complete them.
See SME apps05
Marketing leadership (Fractional CMO)
A fractional marketing director to frame strategy, pick the right levers, measure ROI.
See Fractional CMOMethodology
Our 4-step approach
No big bang. A clear roadmap, quick wins in 30 days, results measured at every step.
1. Audit
Complete diagnosis of your tools, processes and data. We identify high-impact priorities.
2. Roadmap
Costed 12-month action plan, sequenced by return on investment.
3. Execution
Delivery in short sprints. Your teams trained, your processes documented.
4. Measurement
Consolidated dashboards. Every lever tracked in hours saved and CHF generated.
Frequently asked questions
Where do I start to digitalize my SME?
With the audit. Without a diagnosis, you stack solutions without coherence. Our free digital audit identifies the 3 highest-impact levers for your situation within 24h.
How much does SME digitalization cost?
From 5'000 CHF for a website that converts to 80'000 CHF for a full overhaul (site, automation, CRM, training). The roadmap is built in phases, each fundable separately.
How long to see results?
First quick wins (lead qualification, reporting, landing page) ship in 30 days. Visible impact on sales within 3 to 6 months depending on the sector.
Should I digitalize everything at once?
No, and that's the first mistake. We sequence: first what generates leads, then what converts them, then what automates. Each phase funds the next.
Which tools do you use?
No vendor lock-in. We choose with you: HubSpot, Brevo, Make, n8n, Notion, Airtable, Google Workspace. Your existing tools stay at the center.
What if my team isn't tech-savvy?
It's the norm. Training included, documentation too. Our SME clients run their tools autonomously after 2 to 3 months.
Let's discuss your roadmap
30 minutes to understand your context and identify the 3 priority levers.