SEO comes from the English acronym Search Engine Optimization. This term refers to all actions aimed at improving a website's ranking in the organic results of search engines.
How to distinguish SEO from SEA?
SEA (Search Engine Advertising) corresponds to paid results. SEO corresponds to organic results.
The 3 pillars of SEO
1. Content
Create relevant, regular, and optimized content for your target keywords.
2. Technical aspects
Loading speed, site structure, mobile-friendliness, meta tags.
3. Popularity
Inbound links (backlinks) from other sites strengthen your authority.
Why SEO is important for SMEs
- Sustainable visibility with no advertising costs
- Qualified traffic
- Enhanced credibility
Conclusion
SEO is a long-term investment that pays off. Start with the fundamentals and progress.
Contact us for an SEO audit of your site.
