If you're looking to increase your visibility, there's a resource you might be overlooking: your own teams.
Employee posts on LinkedIn benefit from a higher engagement rate and broader organic reach.
Why Employee Engagement Works Better
The LinkedIn Algorithm Favors Personal Profiles
Employee posts get on average 2x more engagement than company page posts.
The Power of Digital Word-of-Mouth
- More authentic
- More credible
- More engaging
A Lever for Recruitment
70% of talent is influenced by employee posts.
How to Structure an Employee Advocacy Program
1. Define Clear Objectives
- Brand awareness
- Lead generation
- Recruitment
2. Identify and Train Ambassadors
Start with natural volunteers.
3. Provide Ready-to-Use Content
Create a library of adaptable content.
4. Measure and Celebrate
Track KPIs and value contributions.
Conclusion
Employee advocacy is one of the most cost-effective levers in B2B.
Contact us to structure your program.
