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The Marketing Playbook for Swiss SMEs
50 pages of execution, zero fluff. Diagnostic, 90-day plan, frameworks and checklists. Built by Birdy Consulting, used with our clients in Lausanne, Zurich, Geneva.
Playbook for Swiss SMEs
Who it's for
SME founder
You run marketing on top of your day job and want structure without hiring a CMO.
Solo marketing lead
You're the only one in the seat and need proven frameworks to prioritize the right lever.
Ambitious independent
You want to turn your practice into a brand, not into word-of-mouth roulette.
What you get
8 chapters, 3 bonus templates, no filler content.
Diagnostic
Where your marketing actually stands. 12 questions, a score, an action plan.
Positioning & message
The promise that converts, the one-line pitch, the 3 key proofs.
A website that sells
Architecture, hierarchy, CTAs. The patterns that work for Swiss B2B SMEs.
Local SEO Switzerland
Lausanne, Zurich, Geneva, Basel. The method to rank without a startup budget.
Paid acquisition
Google Ads & LinkedIn for SMEs. Campaign structures that hold ROAS.
Content & authority
LinkedIn, blog, newsletter. Produce less, better, sign more.
CRM, automation & nurturing
The minimal tool stack, essential workflows, traps to avoid.
Measurement
The 5 KPIs that actually matter and the weekly dashboard that drives everything.
Included bonuses
- Express Audit template (Notion)
- 90-Day Marketing Plan template (Notion)
- Annual editorial calendar (Google Sheet)
Why this Playbook, why Birdy
Field, not theory
Every framework is used with our SME clients. If it doesn't work, it's not in the Playbook.
Anchored in Switzerland
Built for the Swiss market: team sizes, budgets, channels, FADP/GDPR. Not a US copy-paste.
Physical presence
Birdy Consulting is based in Lausanne and Zurich. You're buying the know-how of a local agency that ships.
Get your Playbook today
Join Swiss SME leaders who structure their marketing with a concrete, field-tested guide you can apply this weekend.
Ready to structure your marketing in one weekend?
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