Image management · Athletes & Clubs

    Your talent deserves more
    than a trophy cabinet

    Image, content, sponsors and partnerships · driven by a team that turns your visibility into sustainable revenue.

    Individual athletes · clubs · academies · agents
    The reality

    Talent alone is not enough.
    Image makes the difference.

    Most Swiss athletes leave money on the table because of weak image strategy and unstructured sponsor relationships.

    01

    Blurred image

    You perform, but no one knows what makes you different.

    73%of athletes with no clear positioning
    02

    Sponsors walking away

    Contracts are not renewed due to lack of activation and reporting.

    1 in 2partnerships not renewed
    03

    Amateur content

    Your posts reflect neither your level nor your market value.

    < 1%average IG engagement
    04

    Underpriced contracts

    Without a deck, data or negotiation, your fees stay low.

    − 40%vs real market value
    Our 360° approach

    Four pillars, one team, zero middlemen

    A single strategic partner to drive your brand, content and sponsor contracts · without a multi-tier agency.

    Image

    Positioning, visual identity, athlete brand storytelling.

    Content

    Photo, video, reels and high-end behind-the-scenes production.

    Sponsoring

    Deck, prospection, negotiation and signing of partnerships.

    Activation

    Campaigns, events, co-creation of sponsored content.

    What's included

    Everything you need to step up

    A multidisciplinary team covering your entire image, from strategy to monthly execution.

    Personal brand strategy

    Positioning, values, tone of voice, storytelling and brand platform.

    Content production

    Photo shoots · videos · reels · behind-the-scenes · event coverage.

    Social media management

    Editorial calendar, publishing and community management on Instagram, TikTok, LinkedIn and X.

    Sponsor sourcing & negotiation

    Professional deck · targeted prospecting · contract negotiation and signing.

    Partnership activation

    Co-branded campaigns, events, measurable and engaging sponsored content.

    Sponsor reporting & ROI

    Monthly dashboards, partner KPIs, proof of delivery and renewal plans.

    Our method

    5 steps to structure your image

    A proven framework, tailored to your level, your sport and your goals.

    01

    First meeting

    We discuss your background, your ambitions and your current challenges.

    02

    Strategy

    Brand platform, positioning and 12-month action plan.

    03

    Production

    Shoots, event coverage, content and monthly editorial rollout.

    04

    Sponsor pitch

    Investor-grade deck, targeted prospecting and contract negotiation.

    05

    Monthly tracking

    Steering, reporting, partner KPIs and continuous optimisation.

    Who this service is for

    Four profiles, one standard of rigour

    Professional athlete

    Professional athlete

    You are established at your level and want to maximise revenue and image longevity.

    • Brand & content steering
    • Active sponsor portfolio
    • Reporting & renewals
    Rising talent

    Rising talent

    You are in an academy or early career and want to build a strong image early.

    • Initial personal branding
    • First pro-grade content
    • First sponsor signed
    Club or team

    Club or team

    Ambitious amateur club or pro team that wants to professionalise its communication.

    • Strong team identity
    • Match & behind-the-scenes content
    • Regional partnerships
    Post-career athlete

    Post-career athlete

    You are transitioning to consulting, media or sports entrepreneurship.

    • Clear repositioning
    • LinkedIn presence
    • New B2B partnerships
    CHF 0M
    Swiss sports sponsoring market · 2024
    × 0
    Average media value with structured image
    +0%
    Sponsor renewal with proper reporting
    0wks
    To sign a first structured partnership
    Agent vs Birdy

    Two different roles, perfectly complementary

    Your agent runs your sports career. We run your image, your content and your commercial partnerships. Both work better together.

    Main mission
    Traditional agent

    Negotiate your sports contracts (clubs, transfers, bonuses).

    Birdy

    Build and activate your brand to generate revenue and partnerships.

    Image & positioning
    Traditional agent

    Rarely · not their job.

    Birdy

    Brand platform, tone of voice, structured visual identity.

    Content production
    Traditional agent

    No · outsourced or non-existent.

    Birdy

    In-house team · photo, video, reels, event coverage.

    Social media
    Traditional agent

    No editorial management.

    Birdy

    Calendar, publishing, monthly community management.

    Sponsors & partnerships
    Traditional agent

    A few opportunistic deals from their network.

    Birdy

    Pro deck, targeted prospecting, negotiation, activation and reporting.

    Reporting & ROI
    Traditional agent

    No partner KPIs.

    Birdy

    Monthly dashboards, sponsor proofs, renewal plans.

    Compensation
    Traditional agent

    Commission on transfers and sports contracts.

    Birdy

    Custom retainer based on scope · transparent and agreed upfront.

    Already have an agent? We coordinate with them without stepping on their scope · their role stays theirs.

    Tailored plans

    Three frames, one offer built with you

    Every engagement is unique · scope, intensity and deliverables are defined together after a first discussion.

    Individual athlete

    To structure your personal image and activate your first partnerships.

    • Brand platform & positioning
    • Monthly editorial calendar
    • Regular photo & video production
    • Social media management
    • Sponsor sourcing & pro deck
    • Custom monthly reporting
    Most requested

    Established athlete

    Full support for athletes who want to maximise revenue and image longevity.

    • Everything in Individual
    • Extended production (long videos, event coverage)
    • Full sponsor management & activation
    • Contract negotiation and tracking
    • Partner ROI dashboard
    • Priority availability

    Club, team or federation

    To structure a strong collective image and professionalise partner relationships.

    • Collective image strategy
    • Dedicated multidisciplinary team
    • Weekly production
    • Full sponsor management
    • Weekly reporting + shared dashboard
    • Player / staff coordination

    Custom pricing · shared after the first call, no commitment.

    Frequently asked

    Everything you want to know

    No. We work with or without an agent. When you have a sports agent, we coordinate on image, content and sponsor relations · their contract negotiation role stays separate.

    Have a specific question?

    Contact us

    Let's talk about your project

    Tell us about your background and ambitions · we'll get back to you quickly for a first chat.

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