Image management, pro athletes

    Your performance deserves
    a brand that matches it.

    BIRDY. Built for pro athletes who already win on the field, and want to win off it too.

    What you gain

    Image management
    that makes the difference.

    With a structured image strategy and properly managed sponsor relationships, you unlock a new, sustainable revenue stream that matches your level.

    Clear positioning that attracts

    An identifiable athlete brand that fans, media and sponsors want to follow.

    +73%more visibility with clear positioning

    Lasting partnerships that pay off

    Sponsors properly activated and reported on, who stay and renew season after season.

    more partner renewals

    Pro content that elevates

    Photo, video and reels at the level of your performance, growing your community.

    × 5average Instagram engagement

    Contracts at your real value

    Deck, data and structured negotiation to sign deals aligned with your true market value.

    + 40%vs fees without support
    Our 360° approach

    Four pillars, one team, zero middlemen

    A single strategic partner to drive your brand, content and sponsor contracts · without a multi-tier agency.

    Image

    Positioning, visual identity, athlete brand storytelling.

    Content

    Photo, video, reels and high-end behind-the-scenes production.

    Sponsoring

    Deck, prospection, negotiation and signing of partnerships.

    Activation

    Campaigns, events, co-creation of sponsored content.

    What's included

    Everything you need to step up

    A multidisciplinary team covering your entire image, from strategy to monthly execution.

    Personal brand strategy

    Positioning, values, tone of voice, storytelling and brand platform.

    Content production

    Photo shoots · videos · reels · behind-the-scenes · event coverage.

    Social media management

    Editorial calendar, publishing and community management on Instagram, TikTok, LinkedIn and X.

    Sponsor sourcing & negotiation

    Professional deck · targeted prospecting · contract negotiation and signing.

    Partnership activation

    Co-branded campaigns, events, measurable and engaging sponsored content.

    Sponsor reporting & ROI

    Monthly dashboards, partner KPIs, proof of delivery and renewal plans.

    Our method

    5 steps to structure your image

    A proven framework, tailored to your level, your sport and your goals.

    01

    First meeting

    We discuss your background, your ambitions and your current challenges.

    02

    Strategy

    Brand platform, positioning and 12-month action plan.

    03

    Production

    Shoots, event coverage, content and monthly editorial rollout.

    04

    Sponsor pitch

    Investor-grade deck, targeted prospecting and contract negotiation.

    05

    Monthly tracking

    Steering, reporting, partner KPIs and continuous optimisation.

    Who this service is for

    Two profiles, one standard of rigour

    Active pro athlete

    Active pro athlete

    First contract or established pro, you want to structure your image and maximise off-field revenue during your career.

    • Personal branding and positioning
    • Pro content and social presence
    • Active sponsors and partnerships
    • Reporting and renewals
    Post-career athlete

    Post-career athlete

    You leverage your career to become a voice of authority, speaking, media, consulting, business and personal branding.

    • Keynotes and conferences
    • Media, podcasts, consulting
    • LinkedIn personal branding
    • B2B partnerships and investments
    CHF 0M
    Swiss sports sponsoring market · 2024
    × 0
    Average media value with structured image
    +0%
    Sponsor renewal with proper reporting
    0wks
    To sign a first structured partnership
    Agent vs Birdy

    Two different roles, perfectly complementary

    Your agent runs your sports career. We run your image, content and commercial partnerships. Both work better together.

    Main mission
    Traditional agent

    Negotiate your club contract, transfers and bonuses.

    Birdy

    Build and activate your brand to generate sustainable off-field revenue.

    Image & positioning
    Traditional agent

    Rarely, not their job.

    Birdy

    Brand platform, tone of voice, structured visual identity.

    Content production
    Traditional agent

    No, outsourced or non-existent.

    Birdy

    In-house team, photo, video, reels, event coverage.

    Social media
    Traditional agent

    No editorial management.

    Birdy

    Calendar, publishing, monthly community management.

    Sponsors & partnerships
    Traditional agent

    A few opportunistic deals from their network.

    Birdy

    Pro deck, targeted prospecting, negotiation, activation and reporting.

    Reporting & ROI
    Traditional agent

    No partner KPIs.

    Birdy

    Monthly dashboards, sponsor proofs, renewal plans.

    Availability
    Traditional agent

    Occasional, on deals.

    Birdy

    Dedicated team, ongoing monthly support.

    Compensation
    Traditional agent

    Commission on transfers and sports contracts.

    Birdy

    Custom retainer based on scope, transparent and agreed upfront.

    Already have an agent? We work in coordination, never in competition.

    Tailored support

    Two profiles, one frame built with you

    Every engagement is unique · scope, intensity and deliverables are defined together after a first discussion.

    Most requested

    Active pro athlete

    To structure your image during your career and maximise off-field revenue.

    • Brand platform & positioning
    • Monthly editorial calendar
    • Regular photo & video production
    • Social media management
    • Sponsor sourcing & pro deck
    • Custom monthly reporting

    Post-career athlete

    To leverage your career: speaking, media, consulting and personal branding.

    • Voice-of-authority positioning
    • LinkedIn personal branding
    • Keynote creation & supports
    • Media & podcast introductions
    • Consulting deck & B2B partnerships
    • Monthly tracking and opportunities

    Custom pricing · shared after the first call, no commitment.

    Frequently asked

    Everything you want to know

    No. We work with or without an agent. When you have a sports agent, we coordinate on image, content and sponsor relations · their contract negotiation role stays separate.

    Have a specific question?

    Contact us

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